$199 DOne For You Press Release Campaign

Press Release Definition – What is Press Release?

In simple words, a press release would be a written document that has been prepared for the media (the press), and its purpose is to announce something newsworthy. In most cases, this document will be disseminated to media with the hopes of editors and reporters using the info on their websites, newspapers, magazine issues, TV, or radio broadcasts. It is the easiest way to get free publicity – if it is well written; it can easily result in dozens of published articles about you, your firm, and your products or services. Of course, that doesn’t mean that the media will immediately grab your announcement and run it – that depends on whether the circumstance or the event is something that will interest their listeners or readers.

There are a number of different situations that could cause the use of a press release, and some of them are:

Company Announcement

Expansion, restructuring, strategic partnership, relocation, new investors and similar things are all worthy of a brand new press release.

Company-Announcement

Initiative Announcement

New external or internal projects that could impact the company’s community are also a good cause for making an announcement.

Initiative-Announcement

Product Announcement

Another thing that deserves an introduction is the appearance of new or improved products, as well as of new brands or new retail outlets.

Product-Announcement

Other possible reasons are the employee announcement, the research results, or the awards given to company for its products or services. It can be an incredibly valuable medium for communicating the news to the desired audience, but only if it is relatable, relevant, and readable. They aren’t just for the media anymore – they can be published on the web, allowing the company to communicate directly with its audience, as well as to add the multimedia content along with the press release.

Benefits of Press Release Distribution

There are a lot of benefits to distributing a press release – it can give your company good media coverage, which is crucial if you want to enlarge your business. Let’s have a look at some of them:

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It is Fairly Inexpensive

Most of the companies are writing their own releases, with the only expense coming with hiring one of the distribution services that will get the story into the hands of the key media members. And even this is inexpensive! When we compare it with the paid advertising, this kind of distribution always stands as the more affordable option.

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All Businesses are Benefiting From Press Release Distribution

The size and the position of your company don’t really matter – you can still benefit from press release distribution. You don’t really need anything sensational, and you certainly have some stories that could get you good coverage in various magazines, journals, podcasts, blogs, and other publications that are covering your industry.

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Well-written Press Releases Spread Far & Wide

It’s important to target the smaller local media outlets, as most of the major media outlets are, actually, getting quite the significant part of their stories from the smaller outlets – that is simply how the whole news industry works. One reporter will pick up the story, which will then spread from one publication to another.

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It Could Establish You as the Expert in Your Field of Business

Being seen as an expert is, actually, really important, as this expertise can help you gain the full trust of your customers – and in that way, they will be way more likely to buy from you. It is also crucial for the media relations, as you will be the one who the media will call whenever they need a professional comment on the story that’s related to your field of business.

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It Boosts the Visibility of Your Company

This is really important if your business is a small one – sticking to the long-term strategy of this┬ádistribution will let the customers know why they need you, what you do, and who you are. You’ll also get the attention of the journalists.

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You Can Use the News to Get More Customers

With online announcements, the media won’t be your only audience – there are over 80 million people who are getting their news online every morning, and some of them are your potential customers.

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The Investors Are Also Keeping up With the News!

The releases that are highlighting the advancements and successes of your company are the most powerful tools when it comes to attracting the investors. The investors are keeping up with the news, and looking for companies that are worth investing in.

benefit-icon

It is Fairly Inexpensive

Most of the companies are writing their own press releases, with the only expense coming with hiring one of the distribution services that will get the story into the hands of the key media members. And even this is inexpensive! When we compare it with the paid advertising, the press release distribution always stands as the more affordable option.

boost icon

All Businesses are Benefiting From Press Release Distribution

The size and the position of your company don’t really matter – you can still benefit from press release distribution. You don’t really need anything sensational, and you certainly have some stories that could get you good coverage in various magazines, journals, podcasts, blogs, and other publications that are covering your industry.

spread icon

Well-written Press Releases Spread Far & Wide

It’s important to target the smaller local media outlets, as most of the major media outlets are, actually, getting quite the significant part of their stories from the smaller outlets – that is simply how the whole news industry works. One reporter will pick up the story, which will then spread from one publication to another.

expert icon

It Could Establish You as the Expert in Your Field of Business

Being seen as an expert is, actually, really important, as this expertise can help you gain the full trust of your customers – and in that way, they will be way more likely to buy from you. It is also crucial for the media relations, as you will be the one who the media will call whenever they need a professional comment on the story that’s related to your field of business.

eye icon

It Boosts the Visibility of Your Company

This is really important if your business is a small one – sticking to the long-term strategy of press release distribution will let the customers know why they need you, what you do, and who you are. You’ll also get the attention of the journalists.

megaphone icon

The Investors Are Also Keeping up With the News!

The press releases that are highlighting the advancements and successes of your company are the most powerful tools when it comes to attracting the investors. The investors are keeping up with the news, and looking for companies that are worth investing in.

conversation icon

You Can Use the News to Get More Customers

With online announcements, the media won’t be your only audience – there are over 80 million people who are getting their news online every morning, and some of them are your potential customers.

The Press Advisors is certainly the best possible choice when it comes to this kind of business. Ever since we started working with them, out releases are getting visibility on top quality websites and high search engine rankings, which is definitely what we were aiming for.

Joe Anderson, 31

My husband and I started a small business in the IT field, which grew over time and became our primary source of income. Distributing a press release became a necessity, and the guys at Press Advisors have been of great help ever since we decided to go with them.

Sally Lawrence, 27

Not so long ago, I’ve been using services of another company, and I wasn’t really satisfied with the results. I’ve decided to contact Press Advisors team, and that was an excellent decision – I just can’t believe the amount of exposure I’m getting now!”

Dylan W. Brick, 40

We’re finally getting the exposure we needed. The phones rang a lot this morning, creating a very busy day – which is exactly what my coworkers and I wanted. I can’t recommend the Press Advisors enough, and all I can say is that these guys are experts and you should contact them.

George Jensen, 26

These guys did an excellent work, putting my company on the map thanks to their access to major newspapers. Also, I’m amazed at the level of attention they give to each press release to make sure that it does what it’s supposed to do. Needless to say, they have a new regular.

Charles Hammond, 55

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